The Korean entertainment industry occupies a significant position in the global cultural market through its unique creative content and systematic operations. From BTS to “Squid Game,” from “Lineage” to the Korean server of “Fortnite,” the international influence of Korean entertainment products continues to expand. Behind this thriving industry lies the Korean government and enterprises’ high emphasis on and refined management of intellectual property protection.

As Chinese entertainment companies accelerate their expansion into the Korean market, understanding Korea’s intellectual property protection system for the entertainment industry becomes particularly important. This article will analyze the intellectual property protection strategies of Korea’s entertainment industry in key areas such as film and television, music, and gaming, providing professional guidance for Chinese enterprises entering the Korean market.

Overview of Intellectual Property in Korea’s Entertainment Industry

1.1 Current Industry Status and Characteristics

Korea’s entertainment industry achieved a record market size of 103.2 trillion won (approximately 560 billion RMB) in 2023, representing a 15.8% increase from the previous year, fully demonstrating the robust development of Korea’s cultural creative industry. Behind this rapid growth is the Korean government’s strategic support for the entertainment industry and continuous improvement of the industrial chain. According to the latest “2024 Cultural Industry Promotion Basic Plan” released by the Ministry of Culture, Sports and Tourism, Korea’s entertainment industry exports are expected to exceed $15 billion by 2025, with total content industry value reaching 120 trillion won.

The Korean entertainment industry exhibits distinct characteristics. First, it shows high industry concentration, forming a complete industrial ecosystem centered around large enterprises such as CJ Group, HYBE, and NEXON. These companies have established strict intellectual property management systems across content creation, production, and distribution. Second, it demonstrates a high degree of internationalization, with Korean entertainment products continuously expanding their influence in the global market. In 2023, Korea’s cultural content exports reached $13.5 billion, with the music industry accounting for 28.3%, gaming industry 41.5%, and film/TV content 18.7%.

Notably, Korea’s entertainment industry leads globally in digital transformation. As of the first quarter of 2024, digital content consumption accounted for 78.5% of total entertainment industry consumption, significantly higher than the global average. In the metaverse sector, the Korean government has invested 2 trillion won to support industry development and established a complete policy system including copyright protection.

1.2 Legal and Regulatory Framework

The intellectual property protection of Korea’s entertainment industry is built on a comprehensive legal system. The Copyright Act, most recently amended in March 2024, further strengthens copyright protection in the digital environment, particularly regarding rights protection for AI-created content. The new legislation stipulates that copyright for AI-assisted works belongs to the creator, but must clearly indicate the degree of AI involvement, with violations subject to fines up to 50 million won.

The Basic Law for Cultural Industry Promotion serves as the foundational legislation for industry development, providing institutional guarantees for intellectual property protection in the entertainment industry. The 2024 revision added a special chapter on “Metaverse Content Protection,” clarifying the scope of virtual asset rights protection. The latest revision of the E-commerce Law strengthens copyright protection responsibilities for online platforms, requiring them to establish 24-hour rapid response mechanisms for handling rights holders’ infringement complaints.

In terms of enforcement, Korea has established a “three-strikes” system, implementing progressive penalties for individuals or organizations that repeatedly violate intellectual property rights. In 2023, 85% of infringement cases handled by the Korea Copyright Commission were quickly resolved through administrative procedures, with average processing time reduced to 15 working days.

1.3 Administrative Supervision Structure

The intellectual property protection of Korea’s entertainment industry involves coordinated management across multiple government departments. The Ministry of Culture, Sports and Tourism, as the main regulatory body, has established professional institutions such as the Korea Copyright Commission (KCC) and Korea Copyright Protection Agency (KCOPA), forming a multi-level supervision system. In 2024, KCOPA’s artificial intelligence monitoring system achieved 24/7 surveillance, processing an average of over 500,000 suspected infringement cases daily.

The Korea Copyright Commission is primarily responsible for policy-making, dispute mediation, and international cooperation, establishing a copyright protection network covering major global markets. In 2023, the commission handled 2,847 international copyright dispute cases, achieving a mediation success rate of 76.3%. The Copyright Protection Agency focuses on technology development and market supervision, developing multiple cutting-edge technologies including blockchain copyright certification and AI content monitoring.

To strengthen inter-departmental collaboration, Korea established the “Entertainment Industry Intellectual Property Protection Joint Conference” mechanism in early 2024, involving multiple departments including the Ministry of Culture, Sports and Tourism, Ministry of Science and ICT, and Ministry of Trade, Industry and Energy, to coordinate various intellectual property protection matters. This mechanism meets quarterly to address new issues in industry development.

In terms of technical support, Korea has established a globally leading digital copyright management system. The fourth-generation copyright protection platform launched in 2024 integrates blockchain, AI recognition, big data analysis, and other technologies, achieving one-stop services for copyright registration, monitoring, evidence collection, and rights protection. This system has established data sharing mechanisms with copyright protection agencies in 20 countries, including China, Japan, and the United States, greatly improving cross-border protection efficiency.

Recent industry data shows that the improvement of Korea’s entertainment industry intellectual property protection system has significantly promoted industry development. In 2023, Korean entertainment companies’ intellectual property income reached $2.75 billion, a 32% increase from 2022. By 2025, with the new round of digital transformation and legal system improvement, the intellectual property value of Korea’s entertainment industry is expected to further increase, providing strong support for sustained industry development.

Film and Television Content IP Strategies

2.1 Copyright Protection Focus

Korea’s film and television industry reached a major turning point in 2023, with Korean drama exports exceeding $850 million following the global success of works like “The Glory” and “Under the Queen’s Umbrella.” Against this background, intellectual property protection for Korean film and television content has entered a new phase. According to the latest data from the Korean Film Council (KOFIC), about 65% of intellectual property disputes involving Korean film and television works in the first quarter of 2024 were related to overseas markets, highlighting the importance of cross-border protection.

In terms of specific protection measures, Korea’s film and television industry has formed a “full-process, multi-level” copyright protection system. First is source protection at the creation stage, where all scripts must be registered with the Korean Film Council and obtain a unique identification code during development. New regulations in 2024 require script registration to include detailed creative source explanations, including whether AI-assisted creation was used, to prevent subsequent copyright disputes. After script registration, the system automatically compares with major global script databases to prevent plagiarism disputes.

During the production phase, Korean film and television companies generally adopt a “segmented rights confirmation” model. The rights and obligations of key creative personnel such as directors, writers, actors, and cinematographers are clearly defined in contracts. Notably, the “Standard Film and Television Contract Template” revised in 2024 added a special chapter on “intellectual property revenue distribution,” detailing the proportion of rights distribution among different creators in the commercialization process. Data shows that copyright litigation due to contract disputes in Korea’s film and television industry decreased by 35% year-on-year in 2023, a result closely related to the promotion of standardized contracts.

2.2 Secondary Creation and Adaptation Authorization

With the increase in IP value, Korean film and television works’ secondary creation and adaptation authorization show new characteristics. In 2023, Korean film and television IP adaptation authorization amounts reached $320 million, with web novel adaptations into TV series accounting for the largest share at 45%. To regulate the adaptation authorization market, the Korea Creative Content Agency (KOCCA) released the “Film and Television IP Adaptation Authorization Guide” in 2024, establishing unified valuation standards and authorization processes.

At the operational level, Korean film and television companies typically adopt a “tiered authorization” model. For example, CJ ENM divides IP authorization into three levels: basic copyright, adaptation rights, and recreation rights, with clear regulations on authorization scope and fee standards for each level. Notably, from 2024, major Korean film and television companies have added “AI training use restriction” clauses in their authorization contracts, explicitly stating that works cannot be used for AI model training without authorization.

Cross-cultural adaptation is an important monetization channel for Korean film and television IP. In 2023, overseas adaptation authorization income for Korean films and TV dramas grew by 52%, with the Chinese market accounting for 38%. To promote cross-border authorization, the Korea Copyright Commission established the “K-Content IP Trading Platform,” providing standardized authorization processes and professional valuation services. The platform has facilitated over 500 cross-border authorization transactions with a total transaction value exceeding $500 million.

2.3 Distribution and Exhibition Rights Management

Under the digital wave, the management of Korean film and television content distribution and exhibition rights continues to innovate. In early 2024, five major Korean production companies jointly launched a blockchain-based “Digital Rights Management System” (DRM), achieving precise management of distribution rights and revenue distribution. The system can track global playback data, effectively preventing unauthorized distribution and use.

In traditional distribution channels, Korea has established a strict territorial licensing system. Distributors must register specific distribution regions and periods with the Korean Film Council and cannot broadcast across regions without authorization. Particularly for online broadcasting rights, Korea implements “technical regional restrictions,” requiring streaming platforms to adopt technical measures such as IP recognition to ensure content is only played in authorized regions.

Notably, Korea has placed special emphasis on copyright protection for new media platforms in recent years. The “Online Audiovisual Service Management Regulations” implemented in March 2024 require all networks platforms providing Korean film and television content to establish copyright review mechanisms to ensure legal content sources. Violating platforms will face fines of up to 5% of their revenue. The implementation of this regulation has shown significant effects, with the online piracy rate of Korean film and television content dropping to a historic low of 12.3% in the fourth quarter of 2023.

In cross-border distribution, Korean film and television companies generally adopt a “tiered pricing + differentiated authorization” strategy. Different authorization fees and protection measures are set based on the target market’s economic development level and piracy risk. For example, more relaxed authorization conditions are adopted in the Japanese market where the copyright protection system is relatively complete, while additional technical protection measures are required from distributors in regions with higher piracy risks.

Looking ahead, with the development of new technologies such as the metaverse, copyright protection for Korean film and television content will face new challenges and opportunities. The Ministry of Culture, Sports and Tourism has launched the “Future Film and Television Copyright Protection Research Project,” focusing on new issues such as virtual reality content rights protection and cross-platform content distribution. By 2025, Korea is expected to establish a unified copyright management system covering both traditional media and emerging platforms, providing strong support for the sustainable development of the film and television industry.

Music Industry Copyright Protection Mechanism

3.1 Digital Music Copyright System

Korea’s music industry achieved unprecedented success in 2023, with K-POP global revenue exceeding $13.5 billion and digital music revenue growing 42.3% year-on-year. Against this rapid development background, Korea has established a globally leading digital music copyright protection system. According to the latest statistics from the Korea Music Content Association (KMCA), digital music copyright revenue accounted for 78.5% of total music industry revenue in the first quarter of 2024, ranking among the highest in major global music markets.

The core of Korea’s digital music copyright system is the “layered management, unified settlement” model. The “Digital Music Copyright Management Regulations” implemented in early 2024 subdivides music works rights into multiple levels including lyrics and composition copyright, recording production rights, and performer rights, establishing unified fee standards and distribution mechanisms through the Korea Music Copyright Association (KOMCA). The new regulations especially emphasize the standardization of music metadata, requiring all online works to provide complete copyright information, including detailed information of rights holders such as creators, performers, and production companies.

In terms of technical support, Korea launched a new generation “Digital Music Copyright Blockchain Platform” in 2024. The platform uses smart contract technology to achieve automatic distribution of copyright revenue. When users play music on any authorized platform, the system automatically distributes revenue to rights holders such as lyricists, composers, performers, and production companies according to preset distribution ratios. Data shows that after the new system’s launch, copyright fee settlement cycles shortened from 3 months to 72 hours, greatly improving industry operational efficiency.

3.2 Performance Rights and Broadcasting Rights Management

With the rise of online concerts and live performances, Korea’s music industry performance rights management has entered a new phase. In 2023, Korean online music performance revenue reached $820 million, an 85% increase from the previous year. To adapt to this new trend, the Ministry of Culture, Sports and Tourism revised the “Performance Act” in 2024, including virtual concerts in its management scope for the first time, clearly stipulating copyright protection standards and revenue distribution mechanisms for virtual performances.

In broadcasting rights management, Korea adopts a “one authorization, multiple beneficiaries” model. Broadcasting institutions obtain unified authorization through the Korea Music Copyright Association and pay copyright fees based on play counts and listening rates. The newly revised 2024 rate standards consider multiple factors including platform type, user scale, and advertising revenue, achieving more precise pricing. Particularly for internet radio and podcast platforms, the new regulations require installation of music identification systems to track playback data in real-time, ensuring accurate copyright fee calculations.

Notably, Korea established a new “Live Performance Monitoring System” in 2024. The system automatically identifies music played in commercial venues through artificial intelligence technology and generates copyright fee bills. During three months of trial operation, the system has covered 85% of commercial venues in Seoul, improving copyright fee collection efficiency by 40%.

3.3 Cross-border Authorization Model

K-POP’s globalization has driven Korea to establish a comprehensive cross-border licensing system. In 2023, Korea’s overseas music copyright revenue reached $4.2 billion, involving over 150 countries and regions. To improve cross-border licensing efficiency, the Korea Music Content Association developed the “K-Music Rights Hub” platform, providing one-stop licensing services for overseas copyright buyers. The platform supports multilingual operations and offers standardized licensing contract templates, greatly simplifying the cross-border licensing process.

At the operational level, Korean music companies generally adopt a “region-specific, rights-specific” licensing strategy. Taking HYBE as an example, it develops differentiated licensing solutions for different markets, including complete copyright packages, single-song licensing, and performance licensing. Particularly in emerging markets, they typically choose to establish exclusive partnerships with leading local music platforms, enhancing copyright protection through technical cooperation.

Cross-border copyright protection is a significant challenge facing the Korean music industry. To address this issue, the Korea Copyright Commission launched the “Global Music Copyright Protection Network” initiative in 2024, establishing cooperative mechanisms with copyright institutions in major markets. Currently, copyright protection agreements have been signed with institutions like China’s MCSC and Japan’s JASRAC, establishing mechanisms for sharing infringement information and rapid response.

In terms of new technology applications, the Korean music industry actively explores innovative models like NFTs. In early 2024, SM Entertainment’s music NFT platform achieved rights confirmation and trading of digital music assets, pioneering a new model of copyright protection. The platform adopts multi-factor authentication mechanisms to ensure each NFT uniquely corresponds to specific musical works, effectively preventing piracy and infringement.

Looking ahead, with the development of metaverse technology, copyright protection in the Korean music industry will face new opportunities and challenges. The Ministry of Culture, Sports and Tourism has initiated research on the “Music Industry Metaverse Strategy,” focusing on copyright protection mechanisms for new business models such as virtual concerts and virtual idols. By 2025, Korea is expected to establish a unified copyright management system covering both traditional music and emerging formats, providing institutional guarantees for the industry’s sustainable development.

Gaming Industry Intellectual Property Layout

4.1 Game IP Protection Strategy

Korea’s gaming industry achieved revenue of 21.5 trillion won in 2023, with IP licensing income reaching 3.2 trillion won, a 42% year-on-year increase. To address increasingly fierce market competition, Korean gaming companies have constructed multi-layered IP protection systems. According to the “2024 Game IP Protection White Paper” released by the Korea Association of Game Industry (K-GAMES), game IP protection has expanded from single copyright protection to comprehensive coverage including trademarks, patents, and design rights.

At the top-level design, Korea amended the Game Industry Promotion Act in early 2024, incorporating “comprehensive game IP protection” into the legal framework for the first time. The new regulations clearly define the components of game works, including program code, art design, music and sound effects, story settings, and character images, establishing specific protection standards for each element. Notably regarding game character IP protection, the new regulations allow companies to protect virtual characters’ three-dimensional images through 3D trademark registration, an innovative measure widely recognized by the industry.

Leading Korean game companies like NCSoft and Nexon adopt “preventive registration” strategies, completing global IP layout during early game development stages. For example, before launching its 2024 title “Throne of Swords,” NCSoft completed over 200 trademark registrations and 50 design patent applications in major global markets, effectively preventing IP infringement risks. Meanwhile, gaming companies also strengthen IP protection through technical means, such as developing specialized digital watermark systems to embed invisible copyright information in game art resources.

4.2 Virtual Asset Rights Protection

As the game economy develops, virtual asset protection has become an important issue for Korea’s gaming industry. In 2023, Korea’s in-game virtual item trading volume reached 4.8 trillion won, up 35% year-on-year. To regulate virtual asset trading, the Game Rating and Administration Committee issued the “Game Virtual Asset Trading Management Guidelines” in 2024, legally confirming players’ limited property rights over game virtual items for the first time.

In practice, Korean game companies generally adopt a “tiered rights confirmation” model. For common game items, players only obtain usage rights; for limited edition, commemorative, and other high-value virtual items, players are allowed to trade or transfer under specific conditions. To ensure transaction safety, major gaming platforms have established official trading markets. For example, Kakao Games’ virtual item trading platform launched in 2024 uses real-name authentication and smart contract technology, reducing transaction dispute rates by 85%.

Particularly noteworthy is Korea’s innovation in NFT game assets. The 2024 revision of Korea’s Special Act on Virtual Assets brought game NFTs under regulatory oversight for the first time, clarifying their legal status and trading rules. Data shows that Korea’s NFT gaming market reached 850 billion won in 2023 and is expected to exceed 1.5 trillion won in 2024.

4.3 Overseas Localization Compliance

Korean gaming industry’s overseas revenue reached 8.9 trillion won in 2023, accounting for 41.3% of total revenue. To adapt to different market legal environments, Korean game companies have established systematic overseas compliance systems. The “Game Overseas Compliance Guidelines” released by the Korea Association of Game Industry in 2024 provides detailed market access standards and operational specifications covering content review, data protection, payment compliance, and other aspects.

Regarding market access, Korean game companies generally adopt “localized operation” strategies. For example, Krafton establishes local subsidiaries in major overseas markets responsible for game operations and compliance management. Particularly in data protection, Korean game companies strictly comply with regional regulations like EU GDPR and China’s Personal Information Protection Law, establishing multi-regional data center architectures.

Payment compliance is a significant challenge for Korean games going overseas. Starting in 2024, Korean game companies began adopting “multi-payment channel” strategies, developing localized payment solutions for different markets. For example, in Southeast Asian markets, they achieve payment localization through partnerships with local e-wallets; in European and American markets, they focus on credit card and digital currency payment channels.

Cultural localization is also a crucial aspect of Korean games going overseas. Korean Games’ “Localization AI System” launched in 2024 can automatically identify and adjust potentially culturally sensitive game content, greatly improving localization efficiency. Meanwhile, Korean game companies also emphasize cooperation with local creative industries, enhancing games’ local recognition through IP collaborations.

Looking ahead, with metaverse technology development, intellectual property protection in Korea’s gaming industry will face new challenges. The Ministry of Science and ICT has initiated the “Metaverse Game Industry Development Plan,” planning to invest 2 trillion won by 2025 to support gaming companies in developing next-generation IP protection technologies. Focus areas include blockchain rights confirmation, AI copyright monitoring, and cross-platform IP management. Meanwhile, Korea is actively promoting the establishment of an international game IP protection alliance to address increasingly complex global market environments.

Commercial Rights Development and Management

5.1 Merchandising Licensing System

Korea’s entertainment industry merchandising licensing revenue reached 15.6 trillion won in 2023, up 28.7% year-on-year. This growth is attributed to Korea’s comprehensive merchandising licensing system. According to the “2024 Cultural Content Commercialization White Paper” released by the Korea Creative Content Agency (KOCCA), Korea has formed a merchandising licensing system centered on “tiered licensing + classified management.”

In licensing tier settings, Korea adopts a three-tier structure of “master agent-regional agent-terminal licensee.” The “Cultural Content Commercialization Management Regulations” implemented in early 2024 further detailed the rights and responsibilities of licensors at each level. Taking BTS as an example, its merchandising licensing adopts a model with HYBE as the master agent, exclusive national agents as regional agents, and local manufacturers as terminal licensees, achieving a balance between licensing efficiency and quality control. Data shows this model increased BTS’s merchandising revenue by 52% in 2023, reaching 2.8 trillion won.

Quality control is a key feature of Korea’s merchandising licensing system. In 2024, Korea introduced the “Creative Product Quality Certification System,” requiring licensed products to pass original creator review and third-party quality certification. Particularly in high-end markets, Korean companies generally adopt a “dual quality inspection” mechanism, with quality control conducted by both licensor and manufacturer. This strict quality management system has reduced quality complaint rates for Korean creative licensed products to below 0.5%.

5.2 Derivative Product Development Strategy

Korea’s entertainment industry has developed systematic operational models for derivative products. In 2023, Korea’s creative derivative product market reached 7.2 trillion won, with digital derivatives exceeding 35% share for the first time. To adapt to market changes, Korean creative companies adopt “IP value maximization” strategies, enhancing IP monetization through multi-dimensional development.

In product planning, Korean companies generally adopt “layered development” strategies. Taking SM Entertainment as example, its derivative product development is divided into three tiers: mass consumer goods, limited collectibles, and customized premium items. The “NCT Digital Collection Series” launched in 2024 used blockchain technology to issue limited edition digital peripherals, generating 250 billion won in sales on its first day. Meanwhile, collaboration with luxury brands to develop high-end co-branded products further enhanced IP value.

Digital transformation is an important trend in Korean derivative product development. Since 2024, major creative companies have been expanding into the metaverse derivative market. For example, CJ ENM’s virtual idol merchandise platform combines traditional peripherals with digital collectibles, creating a new “physical + digital” consumption model. Data shows Korea’s digital derivative market grew 85% in 2023, far exceeding traditional derivative markets.

5.3 Cross-industry Collaboration Models

Korea’s entertainment industry cross-industry collaborations created a market size of 5.8 trillion won in 2023. To regulate cross-industry cooperation, Korea issued the “Cultural Content Cross-industry Collaboration Guidelines” in 2024, clarifying core issues like rights allocation and risk management in cross-industry projects. This policy framework provides strong support for industry innovation.

At the operational level, Korean creative companies generally adopt “IP value sharing” models. Taking Netflix Korea as example, its “Cross-industry Content Incubation Plan” launched in 2024 achieved multi-dimensional IP value amplification through collaboration with brands in gaming, music, fashion, and other fields. Particularly in the metaverse realm, new cultural consumption scenarios were created through innovative forms like virtual concerts and exhibitions.

Brand collaboration is an important form of Korean cross-industry cooperation. The number of brand collaboration projects by Korean creative companies increased 68% year-on-year in 2024, involving 3.2 trillion won. To ensure collaboration effectiveness, Korean companies have established professional brand matching evaluation systems. For example, JYP Entertainment considers multiple dimensions including brand positioning, target users, and market feedback when selecting collaboration partners, achieving an 85% success rate for its collaboration projects.

International cooperation is an important direction for Korean cross-industry development. Cross-border cooperation revenue in Korea’s creative industry reached 4.5 trillion won in 2023, up 45% year-on-year. To promote international cooperation, Korea’s Ministry of Culture, Sports and Tourism launched the “Global Creative Cooperation Promotion Plan” in 2024, encouraging local enterprises to conduct international cooperation through policy support and financial assistance. Particularly in emerging markets, Korean companies achieved localized cultural industry development through cooperation with local cultural brands.

Looking ahead, commercial development in Korea’s entertainment industry will focus more on technological innovation and sustainability. The Korean government has announced plans to invest 3 trillion won by 2025 to support digital transformation and internationalization of the creative industry. Focus areas include metaverse business model innovation, AI-assisted product development, and blockchain copyright management. Meanwhile, Korea is actively promoting the establishment of an Asia-Pacific Creative Industry Cooperation Alliance to build broader industry development space.

In business model innovation, Korean creative companies are exploring “user participation” development models. For example, collecting user demands through crowdfunding platforms and involving fans in product design and development processes. This model not only reduces product development risks but also strengthens user stickiness. In the first quarter of 2024, creative projects using this model achieved an average return rate of 185%, significantly higher than traditional development models.

Examining the intellectual property development journey of Korea’s entertainment industry, its successful experience provides valuable reference for global creative enterprises. For companies planning to enter the Korean market or learn from Korean experience for overseas expansion, it is recommended to focus on the following strategic points: First, establish comprehensive IP protection systems, covering copyright, trademark rights, and patents, particularly noting the importance of completing international registration of core IP in early product development stages. Second, recognize opportunities and challenges brought by digital transformation, actively layout in emerging fields like metaverse and NFT while ensuring data security and user privacy protection.

At the market operation level, it is recommended to adopt a “localization + indigenization” dual-track strategy. Better adapt to target markets’ legal environment and cultural characteristics through establishing local subsidiaries or deep cooperation with local enterprises. Particularly in content development, fully respect local culture and establish cross-cultural review mechanisms. Meanwhile, enterprises should establish comprehensive commercial development systems to maximize IP value through tiered licensing and multi-dimensional development.

Notably, Korean experience shows that industry associations and standards play important roles in creative industry development. Overseas enterprises are advised to actively participate in industry organizations and enhance industry voice through standardization construction. Additionally, enterprises should recognize technology innovation’s role in driving industry development, maintaining cultural creativity essence while utilizing new technologies to improve operational efficiency and user experience. In the current context of accelerating global creative industry integration, grasping these key elements will help enterprises win greater development space in international markets.

Conclusion

In today’s rapidly integrating global cultural industry, Korea’s entertainment industry intellectual property protection system provides important references for Chinese enterprises. For entertainment companies planning to enter the Korean market, establishing intellectual property management systems meeting Korean standards is not only a compliance requirement but also key to gaining market competitive advantages. Only by deeply understanding and actively adapting to Korea’s intellectual property protection environment can sustained development be achieved in this fourth-largest global entertainment market.

Looking ahead, with the deep application of new technologies like metaverse and artificial intelligence, Korea’s entertainment industry intellectual property protection system will continue to optimize and upgrade. Chinese enterprises need to continuously monitor Korean market dynamics, proactively adjust intellectual property strategies, and fully explore Korean market potential while protecting innovative achievements. Through establishing professional intellectual property management teams, constructing comprehensive protection mechanisms, and actively participating in industry exchange and cooperation, Chinese entertainment enterprises will surely harvest more development opportunities in the Korean market.